Extreme Ownership Academy

ON-DEMAND LEADERSHIP COURSES

JOCKO WILLINK & LEIF BABIN AUTHORS OF
THE NY TIMES #1 BESTSELLER, EXTREME OWNERSHIP

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LABOR DAY SPECIAL

1. Extreme Ownership + Safety and Risk Mitigation Bundle

Take a step on your leadership journey with the principles of Extreme Ownership and gain insights into effective Safety and Risk Mitigation strategies. Purchased separately, these courses cost $499.94. For Labor Day, you can access both courses for just $399.97.

2. Tactical Effectiveness: The Readback + The Debrief

Hone your tactical leadership skills with two courses: The Readback and The Debrief. Improve your communication abilities by investing in one course at $79.97 and receiving the second course free.

20% OFF INDIVIDUAL COURSES AND WEEKLY LIVE TRAINING
NOW THROUGH 7/10

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PREMIUM COURSES

20% OFF ALL INDIVIDUAL COURSES - LIMITED TIME

Leadership is not a title. It’s a skill. Our courses are designed to give you the mindsets, frameworks, and implementation tools you need to drive the maximum impact to your team and organization.

FIRST RESPONDER/MILITARY DISCOUNT AVAILABLE: EMAIL SUPPORT@ECHELONFRONT.ZENDESK.COM

BEST VALUE
ELITE PACKAGE
ACCESS TO FIVE CORE COURSES & 12 MONTHS OF LIVE TRAINING
$999.97
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BEST SELLER
EXTREME OWNERSHIP
Your problems feel overwhelming and insurmountable, and it’s our human nature to shift blame, find excuses, and avoid consequences. But taking ownership over what went wrong and accepting the reality of the situation gives you complete control over how you can solve these challenges. Taught by the NYT-best selling authors Jocko Willink and Leif Babin, this Extreme Ownership Foundations course will empower you with skills and solutions, so you can successfully lead your team to win.
$349.97
$349.97
$279.98
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DICHOTOMY OF LEADERSHIP
A leader is constantly pulled in different directions: by their team, by their responsibilities, by their ego, and by trying to do the ‘right’ thing. Jocko Willink and Leif Babin have carefully walked the line of leadership, and in this course, they help you understand the critical balance between mentorship and accountability, being humble versus passive, how to be both a follower and leader, and many other common leadership conundrums.
$349.97
$349.97
$279.98
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THE CLASSROOM

Limited seats. intimate learning. 

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Free lifetime access 

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NEW RELEASE

How and When to Say No
Mastering the art of saying "no" is essential for effective leadership and personal growth. This course will equip you with the skills to discern when and how to say no in a way that aligns with your goals and supports your team's mission. You'll learn to prioritize, delegate, and execute tasks thoughtfully, ensuring that your decisions are strategic and impactful.
$99.97
$149.97 $119.98
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How to control your emotions online leadership course

NEW RELEASE

How to Control Your Emotions
As a leader and a human being, learning how to control your emotions is critical for making good decisions so that you can lead and win. In this course, you'll gain practical strategies to effectively control and master your emotions in challenging situations. This course emphasizes the importance of detachment—both from your emotions and your ego—to gain a clearer perspective and move forward in a positive direction.
$79.97
$149.97 $119.98
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Creating a Culture of Extreme Ownership
Establishing a culture of Extreme Ownership throughout an organization aligns each individual contributor to a shared mission. They understand the underlying values that drive every decision giving them the ability to make decisions without having to ask for direction at every turn. Things get done and problems get solved on the frontlines freeing those higher in the chain of command to focus on strategic paths to victory.
$149.97
$149.97 $119.98
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How to Navigate Micromanagement
Micromanagement can be incredibly frustrating for the team, and it can be a destructive force in the company culture and work ethic. Whether you are a frontline worker or caring leader, Jocko and Leif will help mitigate micromanagement by building more trust and better relationships.
$99.97
$99.97 $79.98
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The EO Approach to Sales
Sales professionals get an unfortunate reputation for only caring more about the deal than their clients or problems. But in this sales course, Extreme Ownership Approach to Sales with JP Dinnell and Jocko Willink, you can learn how leadership applies to help you work better with people, build trust, and become a sales rep that people look forward to receiving calls from.
$149.97
$149.97 $119.98
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How to Develop Discipline
There is no easy shortcut. Achieving your goals requires hard work, every day, without any excuses. With Jocko Willink and Leif Babin’s proven tactics, you'll develop the true driver of success – discipline – and freedom, so you’ll unlock better health, better relationships, and better work performance.
$99.97
$99.97 $79.98
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Extreme Ownership for Middle Management
As a Middle Manager, you must balance competing priorities to meet your bosses’ demands, inspire your team, and get the job done. With this role-specific course by Jocko and Dave, you’ll gain influence over the people up and down the chain of command, so you can progress your organization’s culture, direction, and mission.
$149.97
$149.97 $119.98
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Extreme Ownership at Home
Being able to work through challenges with your partner and in parenting is a difficult balance - and not one for which leadership training immediately comes to mind. But through the experiences of Dave Berke and Jamie Cochran applying Extreme Ownership principles in their homes, they can teach you just how impactful you can be as a leader and example in your family.
$149.97
$149.97 $119.98
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THE READBACK
Minor miscommunications and a lack of clarity can quickly snowball into big problems. Jocko Willink and Carlos Mendez will teach you how to utilize Readback, an effective communication tool that enables you to catch, communicate, and correct your mistakes so your team can reach its fullest potential.
$79.97
$79.97 $63.98
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THE DEBRIEF
Your team’s repetitive mistakes cost you time, money, and stagnation. But reviewing the team’s performance with the Debrief, you can effectively give feedback to celebrate your wins while catching common errors and preventing them from occurring.
$79.97
$79.97 $63.98
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HOW TO BUILD RELATIONSHIPS
Your frustrations and obstacles are all rooted in the lack of trust built with the people around you. Whether building a cohesive team or nurturing the bonds of those closest to you, Jocko and Dave will teach you the four keys to unlocking successful, gratifying relationships that foster teamwork and secure lifelong connections. The meaningful relationships you cultivate, initiate, and maintain will directly contribute to your level of success.
$249.97
$249.97 $199.98
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THE OODA LOOP
Making the right decision can paralyze and scare both individuals and organizations. But by utilizing the OODA Loop - a winning pilot-fighter tool Dave Berke learned at Top Gun - you will have the skills to respond to problems with quicker, more productive solutions.
$149.97
$149.97
$119.98
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THE INDIRECT APPROACH
Teams often struggle to create plans and communicate when egos attempt to control and direct others. Through the indirect approach, Jocko Willink and Dave Berke help you ask the right questions so that your team can create strategies and achieve success.
$149.97
$149.97
$119.98
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SAFETY AND RISK MITIGATION
Everyone wants to get home safely at the end of a workday, but on busy sites, people quickly get complacent with protocols and risk endangering one another. But with JP Dinnell and Leif Babin’s Safety and Risk Mitigation approach, you will create a proactive and preventative culture that protects your team against hazardous disasters.
$149.97
$149.97
$119.98
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HOW TO BUILD RELATIONSHIPS
Join Jocko Willink & Dave Berke as they teach you the power of building lasting relationships
$249.97
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THE INDIRECT APPROACH
Jocko Willink & Dave Berke teach the concept of the indirect approach
$149.97
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SAFETY AND RISK MITIGATION
Leif babin & jp dinnell teach leadership safety tatics
$149.97
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THE FOUNDATION BUNDLE
The Extreme Ownership Foundational Bundle includes our top selling Extreme Ownership course and it's follow-up course The Dichotomy of Leadership.

These courses are taught by Jocko Willink and Leif Babin, together they feature over 20 learning modules. Each course is around 12 hours of learning content.
$499.97
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BARRIERS TO EXTREME OWNERSHIP

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SHRM approved

Echelon Front is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities.

All courses on the Extreme Ownership Academy are SHRM approved! If you are in need of continuing education credits for your SHRM recertification, the Extreme Ownership Academy courses can provide you with 30+ hours of Professional Development Credits (PDCs). All of our courses cover a broad range of competencies recognized through SHRM’s Body of Applied Skills & Knowledge (BASK) system.

These eLearning courses provide you with the foundational leadership tools you need. These tools include:

  • Developing better relationships up, down, and across the chain of command
  • Navigating tough leadership situations
  • Ethical leadership behaviors
  • Improved communication
  • Employee engagement and retention
  • Risk management
  • Organizational effectiveness

Because of our free course offerings (Barriers to Extreme Ownership and the Extreme Ownership Framework), you can earn 2.5 hours of free recertification credits through SHRM. 

LIVE TRAININGS

12 MONTHS OF LIVE SESSIONS

Join hundreds of leaders just like you in live training hosted by Echelon Front Instructors. Learn the principles of leadership and how to apply them in real-world situations. From business to First Responders, our live online leadership training can help you learn and implement leadership principles for lasting effect.

$499.97
$499.97 $399.98
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BEST VALUE
12 MONTHS OF LIVE SESSIONS
JOIN JOCKO, LEIF & THE EF TEAM WEEKLY THROUGHOUT THE YEAR.
$499.97
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Mission Clarity:
Defining Your Purpose
November 27th | 1 PM CT
$59.97
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BEST VALUE
12 MONTHS OF LIVE SESSIONS
JOIN JOCKO, LEIF & THE EF TEAM WEEKLY THROUGHOUT THE YEAR.
$499.97
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August Live Sessions
4 Weeks of Live Sessions
$149.97
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LIVE YEAR PASS

JOIN ALL LIVE SESSIONS

$499.97

Per Person/ Available For Teams

  • 12 Months of Live Sessions
  • Direct Interaction with EF Instructors
  • Sessions Monday's at 1 PM CT
  • 35% SAVINGS!

Leadership is essential, now more than ever, when so many businesses are facing problems surrounding the economy, coupled with employee recruitment and retention issues.

By joining the Academy, you get real-time access to Jocko, Leif, and the rest of the Echelon Front leaders as they dive into the Extreme Ownership leadership principles and how they directly apply to any business or leadership situation. Along with the library of online content and courses available through the Academy, during October members will have access to live discussions including:

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WOMEN'S ASSEMBLY

FREE. MONTHLY SESSION.

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THE ELITE PACKAGE

LIFETIME ACCESS

$999.97

Per Person / Available For Teams

  • FIVE FOUNDATION COURSES - LIFETIME ACCESS
  • ALL LIVE TRAININGS - 12 MONTH ACCESS
  • CERTIFICATES
  • 35% SAVINGS!

The Elite Package is designed to give you access to all the foundational strategies and tactics that you need to create a successful business. With the addition of 12 months’ worth of live training sessions, you will have the opportunity to learn from the best in the business and progress at your own pace. Whether you are just starting out or looking to take your business to the next level, these courses have something for you.

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Go beyond the concepts in Jocko Willink and Leif Babin’s #1 New York Times bestselling book and turn the principles of Extreme Ownership into practical skills that you can use in every capacity to solve problems and drive results.

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support@echelonfront.zendesk.com