Performance Management
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English
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COURSE DESCRIPTION
If you’re frustrated with underperformance—even after setting expectations, giving feedback, and having tough conversations—you’re not alone. Most leaders know performance matters, but few have the tools to lead it well. Effective performance management is a crucial skill that many leaders struggle to develop. When deadlines slip, standards feel unclear, and accountability becomes a constant battle, it’s not just frustrating—it’s a sign that something deeper is missing. And often, it starts with us.
This course offers a different approach. It doesn’t just teach you how to manage performance. It shows you how to lead it through ownership, not blame.
You’ll learn how to:
- Build a culture where feedback is welcomed and expectations are clear
- Address performance issues early, without damaging relationships
- Deliver feedback that actually changes behavior
- Lead your team to a higher standard, starting with yourself
Most underperformers don’t need to be fired. They need to be led. This course shows you how.
Based on the leadership principles that have helped top-performing teams in business, combat, and high-stakes industries around the world—this is your playbook for turning performance conversations into a strength, not a struggle.
BENEFITS OF LEADERSHIP TRAINING
Investing in leadership development is an investment in your career and your team's success. By learning and implementing the principles of Extreme Ownership, you'll experience:Increased team cohesion
and performance
Improved decision-making and
problem-solving abilities
Stronger leadership presence
and influence
Boosted confidence and
career advancement

Struggling to Get Your Team to Perform at Their Best?
You know performance matters.
You’ve tried setting expectations, providing feedback, and even having those difficult conversations. Yet, you’re still seeing recurring issues: missed deadlines, unclear standards, and a constant struggle with accountability.
Team members seem surprised when problems escalate, indicating a disconnect in understanding expectations.
This frustration is common. Many leaders face this challenge, and it can lead to a breakdown in trust between leaders and team members. Feedback gets avoided, conversations become diluted, and underperformance festers until it becomes a major issue.
Often, the root of the problem lies in the leader’s approach. It’s easy to blame team members when they don’t meet standards, but have they truly been shown the path? Have they received clear guidance and effective coaching? If not, the responsibility falls on the leader.
Most underperformers don’t need to be replaced; they need to be led with clarity and ownership. This course will equip you with the tools to take that ownership and transform your team’s performance.
THE EXTREME OWNERSHIP SOLUTION
Performance Management: Extreme Ownership in Action is a transformative course designed to help leaders turn feedback, accountability, and performance conversations into strengths, not weaknesses.
Built on the battlefield-tested principles of Extreme Ownership and The Dichotomy of Leadership, this course will teach you how to:
- Take ownership of your team’s performance outcomes by proactively identifying and addressing performance gaps.
- Deliver specific, actionable feedback during performance reviews and coaching sessions that leads to measurable improvement.
- Resolve performance issues early through clear communication and expectation alignment, preventing escalation and fostering trust.
- Utilize performance improvement plans and role-playing scenarios to provide targeted coaching and develop specific skills.
- Guide team members toward higher performance standards by setting clear goals, providing ongoing support, and celebrating successes.

Derek Feuquay, Chief Medical Officer, Northern Arizona Healthcare.“Echelon Front has taught my organization how to break down silos between hospitals, departments, and service lines. The culture change of starting to see ourselves as one big team versus many small teams competing with one another is helping us fulfill our mission of providing high-quality, safe, and patient-centered care."
Complete Leadership Training Program
The Implementation Program provides you and your team with the resources to delve into the principles of Extreme Ownership or Dichotomy of Leadership together.Each concept is covered monthly (or at your own pace) and includes:
- Chapter Reading: Read (or listen to) the original text from the authors explaining each topic.
- Course Modules: In-depth exploration of each leadership principles through detailed video content
- Workbook Exercises: Practical, personal application of learned concepts.
- Team Meetings: Expertly crafted Discussion Guides allow anyone from your team to facilitate conversations around each topic.
- Immediate Action Drills: Reinforcement of learning through real-world scenarios.
By participating in this program, you'll gain the tools and resources necessary to:
- Create a Collaborative Work Environment: Diagnose and address key relationship gaps that are preventing your teams from functioning at the highest level.
- Navigate Challenging Conversations: Master the art of having difficult conversations in a respectful and productive manner.
- Create a Resilient Culture: We teach leaders how to build a culture of resilience that can weather any storm and bounce back from setbacks.
- Drive Results: Develop the skills to effectively motivate and inspire your team to achieve ambitious goals.