LED BY JAMIE COCHRAN
LED BY DAVE BERKE
Learning how to lead effectively can be a daunting task. The challenges leaders face today, like retention, hiring, effective communication, competing priorities, a remote workforce, work-life balance, and many others, are difficult to navigate. This certificate program is designed to equip you with the fundamental skills of Extreme Ownership that will help you start successfully tackling all of your leadership challenges. Our highly experienced instructors will introduce you to the 4 critical leadership behaviors needed to begin leading your teams more effectively. You’ll learn how to build a cohesive team through strong relationships, ensure alignment through simple, clear, and concise communication, properly manage your priorities and follow through on execution, and empower those around you to accomplish goals.
These courses are offered in order over a 4-week period. Each instructor will have a set date and time each week during which they will meet with the participants.
This program also includes a year of free access to Extreme Ownership 101 on the Extreme Ownership Academy!
At its core, Cover and Move is simply teamwork. It is obvious that for people to be successful, they must work as a team. However, most organizations only focus on working well together inside of their project team, department, or small group. For the entire organization to truly be successful, all teams, departments, divisions, elements, etc. must work together. This requires a change in mentality – a realization that if the team fails, everyone fails. To create this type of environment, the division between those groups must be dissolved. This can only be accomplished through building relationships. During this course, the instructors will walk you through the importance of Cover and Move. You will also be asked to complete interactive activities to help create an action plan for beginning to build more effective relationships across departments.
Effective communication is a constant struggle for any human being that interacts with another human being (how we define a leader). However, this becomes difficult because people lose sight of the goal of communication – to confirm that the other person understands. In this course, we will teach you to shift your communication goal to ensuring alignment instead of being heard. You will learn how to simplify the missions, the plans, and the way you communicate. To do this, you have to first have a relationship (Cover and Move) with the other person so that you better understand how to effectively communicate with them. Then, you can modulate your communication methods to that person. Finally, the instructors will teach you how to correctly use a readback to ensure alignment.
Once you have established a simple mission and plan, you have to execute on those plans. But it’s not just one plan or project you’re dealing with. Leaders are constantly managing a multitude of priorities at the same time while also dealing with the perpetual “fires” that arise on any given day. In this course, we teach you how to properly prioritize and effectively execute through a key tactic of detachment. As humans, we are naturally driven by our emotions, and while we should never be emotionless when we make emotional decisions, we don’t make the right decisions. The instructors will focus on teaching you how to detach in the moment to prioritize the highest impact task and get it done while also providing strategies for consistently staying aligned to the overall goals of the organization in daily tasks.
Even if you have incredible relationships, outstanding communication skills, and are masterful at handling priorities, you can’t do everything. And as a leader, you should not be doing everything. This final course focuses on how to correctly empower those around you to lead. By learning how to give others ownership over plans and execution, you will learn how to get people to effectively perform and solve problems at their level. The instructors will focus on the importance of explaining the why and setting up proper parameters and expectations while giving the team as much ownership as possible over projects to ensure Decentralized Command. As a takeaway, each participant will ensure they have a clearly defined mission statement (the ultimate why) to which they can align the team and set the conditions for the team to begin executing on their own.
Jamie Cochran joined Leif Babin and Jocko Willink as the first employees at Echelon Front in 2014. She quickly expanded her initial role as Director of Operations and was named Chief Operating Officer in early 2021.
After earning her degree in Business Marketing and Communications, Jamie served in leadership positions in several organizations including Glacier Bay, a boutique hedge fund as the Client Relations Director; San Diego State University as a Programs Director; and Tiffany & Company as a Visual Creative Director.
Here at Echelon Front, she leads a diverse team that oversees all business operations and events. Her team also coordinates Echelon Front engagements across the globe, ensuring a world-class client experience. Jamie embraces the mindset of Extreme Ownership and implements it across all aspects of her business and life.
As a speaker and Leadership Instructor, she makes the connection between the combat leadership principles of Extreme Ownership and how she implements them in her life as a business leader, woman, mother of three, and wife of a former Navy SEAL.
Dave Berke is a retired US Marine Corps Officer, TOPGUN Instructor, and now a leadership instructor and speaker with Echelon Front, where he serves as Chief Development Officer. As a F/A-18 pilot, he deployed twice from the USS John C Stennis in support of combat operations in Iraq and Afghanistan. He spent three years as an Instructor Pilot at TOPGUN where he served as the Training Officer, the senior staff pilot responsible for the conduct of the TOPGUN course.
He then served as an ANGLICO Forward Air Controller supporting the Army’s 1st Armored Division during extensive urban combat operations on the ground in Ramadi, Iraq in 2006. Dave led his supporting arms liaison team on scores of combat missions into the most dangerous neighborhoods and accompanied SEAL Task Unit Bruiser on virtually every major operation in the Battle of Ramadi. He was the only Marine selected to fly the F-22 Raptor having served as an exchange officer at the Air Force’s 422nd Test and Evaluation Squadron as the Division Commander. He became the first operational pilot ever to fly and be qualified in the F-35B, serving as the Commanding Officer of the Marine Corps’ first F-35 squadron from 2012-2014.
Upon his retirement from the Marine Corps, Dave joined Echelon Front providing unmatched experience and a unique perspective on combat leadership, analytical decision making, risk mitigation, and creating winning teams. He serves as Echelon Front’s Chief Development Officer, as well as a leadership instructor, speaker, and strategic advisor.
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