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IT'S TIME TO LEAD & WIN
It's time to take your leadership levels to the next level...
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Extreme Ownership Academy

The UFC Leadership Development Program focuses on the foundational principles of Extreme Ownership. These courses provide a framework for learning, designed for your team to take them at a methodical pace, so each participant can think about the material, take detailed notes, read the chapter in Extreme Ownership, follow along in the corresponding chapter of the Official Extreme Ownership Companion Workbook, and practice implementation in within your organization world before moving on to the next course.

ENROLL

Pick Your Belt.

FOLLOW THE PATH

Take and Complete Courses.

LEAD. WIN.

Take Ownership of Your Life and Business.

Throughout the training, participants will learn how to:
Learning Paths
TRANSFORM YOUR LIFE AND WORK WITH OUR FOUNDATIONAL COURSES
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WHITE BELT

The Debrief + The Readback

$120.00 $102.00

In the Debrief, Jocko Willink and Carlos Mendez teach you how to use the debrief to accelerate and reinforce learning and promote the continuous improvement of every member of your team

In the Readback, Jocko Willink and Carlos Mendez explain what a readback is, how it works, and why it’s essential to be humble and take ownership.

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BLUE BELT

THE POWER OF RELATIONSHIPS

$285.00 $228.00

Dave Berke and Jocko Willink dive deep into the first Law of Combat, Cover and Move. Specifically they discuss the power of relationships. We know that relationships are paramount. In this course, Jocko and Dave demonstrate the power of relationships, breakdown what a relationship is, and show you how to build them.

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PURPLE BELT

EXTREME OWNERSHIP

$349.97 $279.98

Dive deeper into the principles of Extreme Ownership.

  • Increase knowledge and understanding to enable you to Lead and Win
  • Application exercises to increase effective implementation with maximum impact
  • Role play exercises demonstrating what to do and what NOT to do to be a good leader
  • Review and revisit with frequency to increase knowledge and understanding
  • Extreme Ownership 101 (12 modules)
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BROWN BELT

EXTREME OWNERSHIP + THE DICHOTOMY OF LEADERSHIP + THE DEBRIEF + THE READBACK

$646.96 $485.23

Dive deeper into the principles of Extreme Ownership.

  • Increase knowledge and understanding to enable you to Lead and Win
  • Application exercises to increase effective implementation with maximum impact
  • Role play exercises demonstrating what to do and what NOT to do to be a good leader
  • Review and revisit with frequency to increase knowledge and understanding
  • Extreme Ownership 101 (12 modules)

Learn to understand the balance of leadership through the Dichotomy of Leadership.

  • Increase knowledge and understanding to enable you balance the multiple challenges and opportunities that face leaders
  • Application exercises to increase effective implementation with maximum impact
  • Role play exercises demonstrating what to do and what NOT to do to be a good leader
  • Review and revisit with frequency to increase knowledge and understanding
  • Dichotomy of Leadership 101 (12 modules)

In the Debrief, Jocko Willink and Carlos Mendez teach you how to use the debrief to accelerate and reinforce learning and promote the continuous improvement of every member of your team

In the Readback, Jocko Willink and Carlos Mendez explain what a readback is, how it works, and why it’s essential to be humble and take ownership.

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BLACK BELT

EXTREME OWNERSHIP + THE DICHOTOMY OF LEADERSHIP + THE OODA LOOP + THE INDIRECT APPROACH +THE READBACK +THE DEBRIEF + 12 MONTHS LIVE TRAININGS

$980.97 $735.73

Dive deeper into the principles of Extreme Ownership.

  • Increase knowledge and understanding to enable you to Lead and Win
  • Application exercises to increase effective implementation with maximum impact
  • Role play exercises demonstrating what to do and what NOT to do to be a good leader
  • Review and revisit with frequency to increase knowledge and understanding
  • Extreme Ownership 101 (12 modules)

Learn to understand the balance of leadership through the Dichotomy of Leadership.

  • Increase knowledge and understanding to enable you balance the multiple challenges and opportunities that face leaders
  • Application exercises to increase effective implementation with maximum impact
  • Role play exercises demonstrating what to do and what NOT to do to be a good leader
  • Review and revisit with frequency to increase knowledge and understanding
  • Dichotomy of Leadership 101 (12 modules)

The OODA Loop is an analytical decision-making tool. It’s an acronym that stands for Observe, Orient, Decide, Act. This four-step process was developed by Colonel John Boyd, a fighter pilot in the 1950s. Colonel Boyd recognized that if he was going outperform the enemy who had better fighter jets, he had to improve his decision-making process. And he called that process the OODA Loop.

This course explains that this process isn’t just four steps, and it’s not sequential. It’s a loop, and as you’re moving from step to step, you’re feeding information back to the beginning in a constant cycle. While this loop is occurring, you’re constantly gathering information, making decisions, taking actions, and evaluating and adjusting those actions with the end goal of constantly improving your advantage and getting better over time. The OODA Loop is a tool for taking ownership of your environment. As a leader, you need to make decisions, and you need to take action.

OODA Loop Learning Objectives:

  • Explain the origin and meaning of the OODA loop
  • Explain the application of the OODA loop
  • Connect the OODA loop to decision-making in business

Learn that using the Indirect Approach is the most effective way to accomplish the mission

  • In this course you will learn that using the Indirect Approach is the most effective and efficient way to get things done. It allows you to navigate the obstacles of ego, defensiveness, and conflict so each person involved can take ownership and approach the mission with an open mind.
  • Explain why the Indirect Approach is more effective and more efficient than the Direct Approach
  • Identify how and when to use earnest questions to diffuse situations, understand the why, and have difficult conversations
  • Implement the Indirect Approach leadership techniques in all situations

In the Debrief, Jocko Willink and Carlos Mendez teach you how to use the debrief to accelerate and reinforce learning and promote the continuous improvement of every member of your team

In the Readback, Jocko Willink and Carlos Mendez explain what a readback is, how it works, and why it’s essential to be humble and take ownership.

Weekly LIVE webinar sessions. Engage directly with Jocko, Leif, and the Echelon Front Team in real time.

  • Ask questions and get answers
  • Monthly theme with sessions related to specific topics, followed by open-ended Q&A with the EF instructors
  • Specialized training each month such as the Women’s Assembly, First Responder Training and Executive Sessions
  • Harness the power of Echelon Front to analyze the challenge, develop a solution and implement
  • 12 Months worth
TWO BONUS COURSES
EACH BELT INCLUDES BARRIERS TO EXTREME OWNERSHIP AND THE EXTREME OWNERSHIP FRAMEWORK
1
Information
1
UFC Extreme Ownership Academy Leadership Training - White Belt
UFC Extreme Ownership Academy Leadership Training - White Belt × 1
$102.00
Subtotal $102.00
Total $102.00
Free products
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i

Select Your Plan

Products
Qty
Price
UFC Extreme Ownership Academy Leadership Training - White Belt
1
$102.00
UFC Extreme Ownership Academy Leadership Training - Blue Belt
1
$228.00
UFC Extreme Ownership Academy Leadership Training - Purple Belt
1
$279.98
UFC Extreme Ownership Academy Leadership Training - Brown Belt
1
$485.23
UFC Extreme Ownership Academy Leadership Training - Black Belt
1
$735.73

WHAT'S INCLUDED IN YOUR PLAN?

UFC Extreme Ownership Academy Leadership Training - White Belt

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“As we're nearing year-end, I can look back and be grateful we did not have to lay anyone off or reduce salaries but also grew 20% from last year while going through one of the toughest years of our company."
Ryan Vong
“I appreciate the honesty and candor that occurs here...Not all are easy questions… but things get discussed, not brushed under the table. It's open, direct and I find that refreshing and inspiring."
George Yioulos
"To EO Academy - You guys are amazing! - Love how you guys truly care and help!"
Neel Young
Getting great feedback from the team, and starting to see changes in how people are taking ownership…this training is worth its weight in gold.
Steve Anders

FAQ

Most frequent questions and answers

The free course, Barriers to Extreme Ownership, addresses the common perceptions that people face as leaders. Leadership applies at every level of every organization. YOU are a leader and these courses are purpose built to train your leadership skills as an individual contributor, front line employee, or any role you may currently hold.

We offer completion certificates and Credly badges for the following courses:

Extreme Ownership
Dichotomy of Leadership
OODA Loop
The Indirect Approach
Safety and Risk Mitigation
How To Build Relationships
The Debrief
The Readback

 

Below are our recommended CE hours for each course:

Extreme Ownership: 11.5 hours
Dichotomy of Leadership: 11.5 hours 
Safety and Risk Mitigation: 2.5 hours
The OODA Loop: 2 hours
The Indirect Approach: 1 hour 45 minutes
Barriers to Extreme Ownership: 1 hour 
Extreme Ownership Framework: 1 hour

The Elite Package will provide you with the courses we consider foundational to every leader’s leadership development and training. New courses will not be automatically added to your account and must be purchased separately.

TAKE OWNERSHIP OF YOUR LIFE
Whatever your problem, leadership is the solution, and our on-demand online leadership training can help you solve those problems.
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Extreme Ownership Academy takes the leadership principles taught by Echelon Front and packages them into a scalable,
cost-effective model that provides our clients direct access to EF leadership instructors.